25 tips for successful independent advertising agency
These are 25 tips that I presented today SearchFest presentations. Advertising agency that I own (so far) is based on advice from the heart of personal failure has operated on 16 years.
To operate their own advertising agency, is struggling with something like a bear covered with feces. You may be eaten might be badly mauled. You might win. But someday, you will be able to stink.
1. Cash is king. It's basic business. There is no profit in cash flow. Net cash income is not. Cash in the bank, but it is what you need. I think that the best business model it would be more money to spend money. 2. You are not software companies. Do not try to run my own company as a software company. Even though 100 people even though you have one, but we must prepare to manage multiple projects and priorities and goals at once. 3. You're working for the client. Often clients 'questions' are having what is called. They are 'answer' that need. Interrupt it into work plans, that you be prepared to answer quickly. To you, I need a workflow to enable it. 4. All documents. My company, Fat Free Guide that there is something called a knowledge base. It is, SEO, PPC, Kuraiantokea, time arrangement, analytics, internal blogs we have learned to hold on general business. To do this, you are introduced to how the new client approaches us we have also included those described in stages and you're running what we project in general. We will update it frequently, that you are trying to sort out some. 5. Always be learning. Come and ask you if someone you knew that if in-house knowledge base of answers, they ask you to find the answer there. Do not use it but wasted time. So do I just be learning all the time. 6. Constantly educate. In my office once a week ,2-3, one hour training is provided. Must be sure you do the same. But there are other aspects to it. One of your greatest work, and I finally decided to education should insist that their team. I have not reached there yet, I think I want to be. 7. Not the technology employed in the brain. I've been adopted by thousands of people so far. That people are not adopted, to me 'Experience' of those who do not tell me that. It's a rocket scientist to adopt. Those people, you will learn and grow together. 8. To be adopted in good faith. There is room for business is not a liar. If you think that there is room for you, hope you pick up now. 9. To adopt intellectual curiosity. We want people to learn to go crazy. 10. Empathy / emotional intelligence employed by. One day, one more thing to talk about it with the client, if you are Hagi取Tsu his clothes, out of the office fast ゃべりながらうろうろするなんてことになる be gibberish to the main street. Before that, people would be required for you to talk to clients. To do this, they know how to talk and listen, smart, honest person is required with an inquiring mind. 11. With a sense of mission. The territory that is not net. Business goal is simply 'earning lots of money' which is that it should. Money is great - because of the way we buy things. However, keeping the team motivated for a long time and you money. I have to make people better communicators, but to teach all use it to better living. Are you? Worry that you do not seem silly. It is a nonsense. Incredibly stupid. Children from harm is like trying to wipe out polio. 12. To cheer the home team. Do not forget that there is a need to sell your team as well. They need to know what's better than the company why your company across the street. They owe it to them. 13. Delegate for efficiency rather than speed. You hold onto that job or project because they know you can do yourself is easy and faster. You can quickly and it is said, you are harming the company's efficiency. Your time is it too expensive. If we can teach you to delegate the job to run the team if you're someone who would be invested in future efficiency. In doing so you can focus on is the importance of their work. 14. [The next two, Patrick Lenocoini adopted from the book-Executive Extraordinary an of Obsessions Four The is worth reading. ] Build a good team relationships. Mean that executives must adopt a team to go out you do not. I have never seen where it went well. You know what happens and whether to adopt the executive team? He set fire to come into your ass stomping. They and their bias, how things are done 'should' and feeling the Provence, doing things 'right way' 持Chikomu desire to impose their own beliefs with respect. It is not that you need. You are making it their own company. Build it from the inside of your leadership. Confident people have a tremendous leadership, willingness to Stoke, and education.去Ttara if they shook hands, but I think it was good that you helped their careers. But they will likely remain higher. Because we will because he has learned a lot. You become the leader of these people. 15. Maintain a transparent organization. As soon as you employ one person, which can cause conflict. Things you do not agree. The company is life or death depends on their determination. Their work to understand all people who understand what your boss is required to understand that what the company's mission. Mean that these three things, the decision is forced down, there is accountability, there is a basic approach to promote their decision, that. It may sound sentimental but I know. Once I was disgusted to see that thing. I do not. But still do it anyway. It makes adoption the first time an organization chart. It is time to update you need. 16. To manage the power struggle. During the company who has always needed tension. As long as it has become a problem to the public. Your job, intelligent decision-making within the clear, the thing to keep everyone inside. 17. Cool 'parents can not. It's really difficult boss. Sometimes you have to fire someone or Naranakatsu, you should review the work Naranakatsu must make unpopular decisions. Then people will look at you as if they were assholes. Bring up the backbone. 18. No confusion. On the other hand, you do not even Simon. Laudable act of praise someone. If possible, gently criticizing. 19. Note that stupid surprise. Sometimes, all people, including your company, a water fountain day long, deeply stupid. You will lose it completely. There it is. It 謝Ttara proceeding. (My idol leadership, Adama is) 20. Select the tool to use. For example, if the SEO world, SEOMOZ, Majestic, RayenTools and good SEO tools exist. I choose to use one. I use it to make the entire team. Would thereby save a lot of time. 21. Automates reporting. The report, to request that you raise a lot of things together. Traffic ranking, number of links. It's something serious. It automates it. Google can learn how to use Excel spreadsheets and import functions. RavenTools If you are using something like it, it automates the complete report can be E-mailed. So that it is measured. Otherwise, you should really add a new person every time you add a client. 22. It is quick. But do not be too quick. Can not be outsourced. But I think that the most creative, high quality link building, SEO and site can not be outsourced. If you do not care about quality, basic copywriting can be outsourced. Whether you think you have to have a significant client someday. The work will follow someone around you. Be done on the cheap, you can turn it on. To outsource accounting. To outsource the office cleaning. Competing research links? I do not agree. Linkbait has created? If only you who is stupid. 23. Not a bad thing in public. When you fool a client (there are like that), you would be very angry. Dissonance in the office also said the same thing. It is my Facebook and Twitter to speak in careful. 24. It worked on my team to discuss with you. If you argue against someone if they say to make me say it. Must never be put down to. They will tell you your idea may have been overlooked. Of course, ignoring their advice to ensure that they understand that that is right for you. That is life. 25. Capture personally. If you are reading this blog who I know. People in business you do not say something personal. Well, do not matter. Personally, it's a definitely good. Do you think that will take your business personally Steve Jobs? Bill Gates? Absolutely, but they are caught personally.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น